13 Super Real vs Fake Replica Watches

You see, Rolex watches have been almost explicitly designed for this purpose. They are designed to be aesthetically pleasing through proportional balance, and the brand maintains its aura of luxury, a luxury that is hard to come by. We’ve all made jokes at Rolex’ expense when it comes to their infamous waiting list, thinking about how much better we are for not sitting around waiting to get the chance to pay retail. Yet, this is precisely how classical luxury should work. If you want a Rolls Royce or a Bentley made to your specification you have to put your name on a list and eventually, someone at the factory will look at the order form with your name on it. It can take over a year for Rolls Royce to make a bespoke designed Phantom due to the complexity and the craftsmanship involved. This level of prestige, having to wait until the product is delivered to you, works for Rolex as well. Granted, it’s a different sort of wait. Rolex is probably not bespoke building a Submariner, but to the consumer, it’s the finished product that matters.

Interestingly, both Rolls Royce and Rolex occupy their own individual positions in their respective markets, that’s down to how they’re marketed. Despite being owned by BMW and sharing parts with them, a Rolls Royce is still something extra-special and is advertised as such. It may not be as futuristic or wholesome as a Mercedes Maybach, for example, but there’s nothing else quite like a Rolls Royce, despite the few pitfalls it may have, the brand is at the point where its name and logo market themselves. It’s also become a term of endearment, a product that is the absolute zenith of design and fabrication is usually deemed the ‘Rolls Royce’ even by folks who have never sat in a Rolls Royce.