Is The Milgauss The Most Unappreciated Rolex?
What is so special about the Rolex Milgauss hands on Review
The $99 Rolex Milgauss is an interesting Watch in the Swiss Rolex collection. First launched in 1956 for scientists and engineers, the timepiece derived its nomenclature from the words “mille” and “gauss” (the latter being a unit of magnetic measurement) – literally translating to 1,000 Gauss.
Swiss Rolex Milgauss Black Dial
Men’s Rolex Milgauss Black Dial
Swiss Rolex Milgauss White Dial
Men’s Rolex Milgauss PVD White Dial
Swiss Rolex Milgauss PVD Black Dial
Men’s Rolex $99 Milgauss
Back in 2007, the Rolex Milgauss was once again reintroduced to the Rolex line-up. It was met with mixed reactions initially, but most Swiss collectors have certainly grown to love this fascinating timepiece over time. For many years , Rolex has been creating some of the finest timepieces in the world. One of the most intriguing is the Rolex Milgauss. Like many famous Rolex watches, this model is Part of the Oyster Perpetual family.
Size: 40mm x 12mm (Thickness)
Ref. No: 16760
Movement: Genuine Swiss Made 31 jewel Automatic movement (Modified to 3085 Bridges)
Case: Polished 904L stainless steel case (same construction as genuine)
Crystal: Swiss Standard Scratch proof anti reflective Sapphire Crystal
Dial: Black Dial
Bezel: Black & Red bezel
Bracelet: Vintage Oyster Stainless Steel Bracelet
Clasp: Rolesor Clasp
Back: Solid Case Back
Crown: Screw down crown with o ring
Functions: Hours, Minutes, Seconds, GMT, Date at position 3 (set via crown)
Remark: 1:1 replicated from a genuine watch sample
Water Proof: 100 Meters/10atm
Pepsi GMT Bezel
The most icon part of the Rolex Pepsi GMT is the bezel. The primary reason why this watch got its nickname is because of the GMT that preceded it. Before the Pepsi GMT was released there as a black and red bezel reference that got the nickname “Coke” so it’s just natural that the blue and red reference received the nickname “Pepsi”.
What’s interesting is that both the vintage Pepsi and the current references, have included many variations of blues and reds with the Pepsi GMT. Some command larger values than others like the red references that have more a purple tint to them.
Rolex has done a great job with the current bezel for the Pepsi GMT reference 126710BLRO. What makes the bezel special is they have blended the intersection of where the blue and the red meet. This has lead to the blue and the red being more similar than contrasting which some love and other not, but it’s a major feat of engineering none the less.
Case & Jubilee Bracelet
The 126710BLRO is suited with a very well fitted 40mm stainless steel case. If you read owner reviews of the newer Rolex Pepsi GMT, most will say how comfortable this watch is to wear. Part of the reason is because not only the case design but also the jubilee bracelet. Personally I have been wearing the jubilee bracelet for almost two years and I can honestly say that it’s the most comfortable bracelet I’ve ever worn.
"Yet China still managed to eclipse the MoonSwatch. Greater China sales dropped 50 per cent year-on-year in December. Cash flows deteriorated sharply and inventories hit a record as stockpiled parts and materials were left unused.”
He continued: “Swatch CEO Nick Hayek said on the earnings call that Chinese demand is rebounding but that there were too many Longines and Omegas in the supply chain. These kinds of overstocks are difficult for high-end watchmakers to manage.”
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The above is from WatchCharts, a website that tracks the resale value of high-end wristweights. Over the past 12 months to mid January, among the 49 brands it follows, Rolex was the worst performer, with the average listing price down 15 per cent. Tudor, Rolex’s junior brand, is the second biggest loser with a fall of 11.5 per cent. It could be worse. A 28 per cent peak-to-now drop in resale value means expensive watches have outperformed bitcoin over the same period (-51.9 per cent), as well as the Ark Innovation ETF (-44.5 per cent). Rolex last year denied choking supply but among its peers, scarcity has to be manufactured. Deloitte’s 2022 Swiss Watch Industry Study found that nearly 30 per cent of brands were discontinuing products to keep them exclusive. Patek Philippe last year withdrew its runaway best seller, causing secondary prices to spike, then reintroduced it at twice the price. Swatch’s strategy has been protect its all-important Omega brand by pushing precious metal variations while bypassing the counterfeiters with its own official knock-offs. Offsetting of avarice against novelty has been a winning strategy but probably can’t be repeated too often, and it hasn’t stopped Omega resale values falling 7 per cent in a year. Another grim reading on China came this week from The Swiss Watch Fed, Fédération de L’Industrie Horlogère Suisse. Its report for December showed month-on-month export growth decelerating nearly everywhere, but Greater China and Hong Kong were notably awful: down 22.6 per cent and 19.8 per cent year-on-year respectively.
